The 64-year-old Ambridge radio station made its FM debut a week ago.
Tune in to 95.7 FM to hear WMBA air its same mix of news, talk, local interviews and sports, as it’s always heard on the AM dial at 1460, and simulcast with WBVP based at Beaver Falls at 1230 WBVP and 99.3 FM
Jumping aboard FM gives WMBA a wider reach, both geographically (especially further south and east) and conceptually (good luck finding anyone under 45 who has ever listened to the radio AM.)
“Shortly after turning on the transmitter, emails and text messages began to arrive from other staff at Brighton Township and New Brighton station reporting that 95.7 was coming in very well,” said said chief executive Mark Peterson on Facebook. “A company official even added that the ‘signal was strong in Gibsonia’.”
The Gibsonia area is home to WMBA’s new owners, St. Barnabas Broadcasting, which also owns conservative talk station 1320 WJAS and its counterpart, 99.1 FM in Pittsburgh.
Simulcasting with WBVP since 2000, WMBA broadcasts from the same tower and transmitter site at Bell Acres that it has used since the station went on the air in 1957.
Grouped as Beaver County Radio and working out of the same Beaver Falls studio, WMBA and WBVP feature daily morning talks by local hosts Matt Drzik and Eddy Crow, who spend 25 minutes each Thursday, beginning at 11:35 a.m., chatting of pop culture and Beaver Valley Entertainment with me on a show we call “Notes on Local Entertainment”.
Although very unlikely, I would like to see Beaver Falls or Ambridge station turn into separate programming. Can you imagine the buzz if any of these stations became the first Yacht Rock station in the Pittsburgh area playing the hits of Toto, Michael McDonald, Steely Dan, Kenny Loggins, Carly Simon, Pablo Cruise, George Benson, Robbie Dupree , Hall & Oates, Nicolette Larson and Christopher Cross?
You know my mantra about radio: less talk, more rock.
I love these villains
“Driving in a GTO/Cruising down (Route) 65/Mama, you’re my sexual napalm/Believe it, I’m still alive.”
Now there is a word that demands attention. It comes from “Joyride”, the starting line for “Play That Rock and Roll”, the new high-octane album from the Semi-Supervillains which I highly recommend.
I’d say “Joyride” makes the best lyrical use of Route 65 since “Jimmy Magg’s Baden Bowl” by garage-rockers Wade in the late 1990s.
Although technically the Semi-Supervillains were thinking further south on 65.
“The song is about ‘borrowing’ my Uncle Bob’s GTO and going down East Carson Street with my buddies to impress some women,” said Semi-Supervillains lyricist Vinnie Longhi.
Ah, but that uncle, Bob Horvath, is from Monaca, which proves yet again that all roads ultimately lead to Beaver County.
The Semi-Supervillains trained in Weirton, W.Va., and recorded and practically relocated to Nashville, but still regard Pittsburgh as something of a home base. The ‘Burgh is where the band would have played an album release show this weekend. Given the Covid Omicron surge, that show will be rescheduled for late February or early March, likely to a South Side joint like Club Cafe or The Smiling Moose, Longhi said.
Released January 14, “Play That Rock and Roll” shouts out to people who love rock ’em, sock’em music, with dueling guitars and 70s slaps and swagger.
Songs like “Lick a Toad,” a streamlined boogie-blues rave-up with a police chase and prison guard, and “Snowplow Man,” a raw, guttural outburst of boastfulness, suggest semi-villains are arrived to liven up the party.
The “Joyride” referencing Route 65 garnered many views on Youtube while airing from 102.5-WDVE in Pittsburgh and Q94.3 in central Pennsylvania.
The title track of the album reminds me a bit of “Don’t Look Back in Anger” by Oasis. The Semi-Supervillains press kit attributes RIYL’s all-important status (“recommended if you like…”) to fans of Dirty Honey and Jack White’s The Raconteurs.
“We’re proud of every detail of the final product, including this grassroots marketing campaign,” Longhi said.
If “Play That Rock and Roll” foreshadows what 2022 has to offer musically, we’re in luck.
Lincoln Park singer books gig at B-Falls
Gabriella Salvucci forges ahead with her singing and writing.
The youngest recording artist ever signed to Misra Records, and currently a student at Lincoln Park Performing Arts Charter School in Midland, Salvucci will perform January 26 at Local 724 Studio in Beaver Falls.
“This is my first show of 2022, and I’m super excited to debut some of my new songs, including a song I co-wrote last summer with Dave Pahanish in Nashville,” Salvucci said.
Pahanish, formerly of South Park Township, co-wrote Toby Keith’s “American Ride” and Keith Urban’s “Without You.”
For the Beaver Falls show, Salvucci will entertain with Pittsburgh soul singer Jay Michaels, who wowed me last year at Pittsburgh Vegfest in Allegheny Park, and alternative rock band We’re Almost Home.
“I’m thrilled to play with such great artists,” Salvucci said. “The show starts at 7 p.m. and tickets are $12 at the door.
Local 724 Studio is a DIY show and rehearsal space for all ages at 3420 Fourth Ave.
More entertainment in Beaver County: Tady: NOMaD brings country rock to Midland; Beaver County actress becomes a model
Beaver Valley Restaurant News: What’s cooking? A Rochester bar with lobster and a possible Thai restaurant in Beaver
Scott Tady is the local entertainment reporter for the Beaver County Times and Ellwood City Ledger. He is easy to reach at firstname.lastname@example.org. Follow him on Twitter at @scotttady.
This article originally appeared on Beaver County Times: Tady: Ambridge gets a new FM station; Lincoln Parker has a concert in Beaver Falls